Tuesday, 10 July 2012

Benefits of Newsletter software

The benefits of having information provided to subscribers in real time are very real to many corporations and businesses. The customers who would be interested in e-mail newsletter software vary from internal employees to external subscribers. The range of customers is wide and keeping them informed can be directly translated to revenue impact for the business. It has been shown that e-mail newsletter software is more effective than having the information available on a page on the website. An average person would require a reason to visit a website and review the information. E-mail newsletter is more effective since the personalized e-mail is delivered to the person's mail-box and would have their attention instead of having to wait for the person to visit the website. It can even be customized so that the person would visit the website to obtain further information.

E-mail newsletter software is the proactive method of ensuring you retain your customers or updating subscribers with information or articles. The benefits are as follow:

1. Allow the marketing team to manage every aspect of the e-mail newsletter from the subscription form to publishing the newsletter with ease and without having to know technical details.

2. Allow easy publishing of the newsletters.

3..Allow for templates to standardize the look and feel of your newsletters

4 .Allows to have publishers (departments/groups) only access and publish their own newsletters

5.Allows for integration of systems and allowing users from different systems to receive newsletters.

6.Allows for easy integration of newsletter functionality into your website or existing sign up form.

7.Allows for subscribers to subscribe or unsubscribe from an e-mail list by sending out an e-mail request to customizable email address.

8. Allows for automatic bounce (e-mail rejections) control to ensure that invalid email addresses (after 3 consecutive rejections) are suspended.

9.Allow for the functionality and easy configuration to be done through an easy administration website.
 Using an easy to follow setup tool, install and configure the software.

10.From publicity newsletter to media outlets to allowing your subscribers remain informed, Newsletter Dispenser will become an indispensable part of your business.

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