The best live chat software will bridge the communication gap between you and your users. Before, you may have offered your users the option to call your technical support, billing and sales departments or send an email describing their problem. Whether they had to wait to connect to a phone representative or had to wait 24-48 hours for a returned email, your customers had to wait for help, which can be frustrating, particularly when dealing with a technical issue. Plus, through these methods, it is difficult to track and monitor certain key elements crucial in creating a successful marketing campaign, such as customer information and their interaction with your site. With the best live chat support software, from the time that a visitor lands on your site, your chat operators can monitor their progress and see them flit from page to page. This silent monitoring will enable agents to capture customer information before sending a proactive pop-up chat to see if they need help checking out or finding a specific product. Geographic location, browser and keyword referral are must-have pieces of information that you can use to help set marketing goals, create pay-per-click campaigns and increase traffic on your site.
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